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Age Dynamics Inc. is an award-winning, international consulting firm that focuses exclusively on the mid-life and older adult population.Formerly known as John Rude & Associates, Age Dynamics Inc. works with a variety of clients, including Fortune 500 companies, and has experience in fitness, wellness, health care, retirement housing, advertising, banking, insurance, retail, and tourism industries.
Age Dynamics Inc. can help your organization better understand the consumer behavior of mature adults, and how to translate that knowledge into superior age-appropriate products, services and marketing communications.
WELLNESS CENTERS AND WELLNESS PROGRAMS
MATURE FITNESS PROGRAMS
AND MARKETING SERVICES
His background is broad. John began his career as Director of Personnel and Education for the nation's largest non-profit health care corporation, then turned his attention to the fitness industry, becoming nationally-respected for his pioneering work helping athletic clubs better understand and attract mature adult exercisers. One of his clients, the Downtown Athletic Club in Eugene, Oregon, won the IHRSA/Keiser 50+ Gold Award in 1996.
John is President/C.E.O. of Age Dynamics Inc., a business that provides expertise in the field of gerontology as it relates to wellness programming, facility design, marketing strategies and communications. ADI has developed wellness centers and award-winning programs for retirement communities, consulting with over 200 clients spanning 40 states.
John is a frequent author for business and professional journals, has been quoted in the New York Times, and is a popular speaker at national conferences. Because he explores the potential side of aging, John is recognized by the fitness/wellness industry as a visionary.
M. "ROBIN" TAPPAN, A.A./A.G.S.
DAVID WERNICK, M.A., C.S.C.S.
David has a keen interest in aging, balance and fall prevention. In 2005, he completed the didactic portion of the Balance and Mobility Specialist Instructor Certification Program offered by California State Fullerton and has implemented the FallProof! program to older adults in the Cincinnati area.
SUE LUNA, B.S.
Her passion for working with the older adult population has inspired her to develop several unique programs that optimize participant’s functional ability and support their lifestyle.
Sue holds several certifications with the American Council on Exercise (Personal Trainer, Group Exercise Instructor, Lifestyle & Weight Management), is certified by Senior Fitness Association as a Personal Trainer, and is certified in CPR and First Aid.
PAUL HOLBROOK, M.S., C.S.C.S.
Paul is the founder of the AgeWell Center in Salt Lake City, Utah, where he targets the mature adult consumer through a comprehensive personal training program designed to compress morbidity and enhance quality of life.
Cynthia is a former Adjunct
Assistant Professor at the University of Oregon and is now an Instructor of Psychology
at Lane Community College. Her dynamic presentations on "New Views
of the Aging Mind" and "Enhancing Your Memory" consistently
receive rave reviews from audiences of all ages.
The following is a brief overview of some of John Rude and his associates' current and past memberships, advisory boards and awards.