About Age Dynamics Inc.

1430 Pearl Street
Suite A
Eugene, OR 97401
800-929-2719
541-344-7165
FAX: 541-343-3697
www.agedynamics.com
info@agedynamics.com

Age Dynamics Inc. is an award-winning, international consulting firm that focuses exclusively on the mid-life and older adult population.Formerly known as John Rude & Associates, Age Dynamics Inc. works with a variety of clients, including Fortune 500 companies, and has experience in fitness, wellness, health care, retirement housing, advertising, banking, insurance, retail, and tourism industries.

Age Dynamics Inc. can help your organization better understand the consumer behavior of mature adults, and how to translate that knowledge into superior age-appropriate products, services and marketing communications.

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WELLNESS CENTERS AND WELLNESS PROGRAMS
Facility and equipment planning for wellness centers, custom-designed wellness programs for the retirement housing and the medical industries, personnel training, consumer motivation and outcome management.

MATURE FITNESS PROGRAMS
Comprehensive, award-winning mature adult fitness programs for the commercial club industry.

For more information on how Age Dynamics Inc. can help your organization accomplish its goals, please call our offices at 800-929-2719 or e-mail us at info@agedynamics.com.

MOTIVATIONAL SPEAKING
Entertaining, stimulating and thought-provoking keynote addresses and motivational presentations on a variety of topics related to the maturity market for your next retreat, workshop, seminar or national convention.

TRAINING AND EDUCATION
Management, front-line, and marketing staff training seminars designed to increase awareness, stimulate traffic and improve closing ratios, plus intensive, industry-specific educational programs designed to enlighten owners, directors and management teams to the realities of working successfully with mature adult clientele. (Continuing education credits may be available)

CONSULTING AND MARKETING SERVICES
Professional guidance offered at your location (or "coaching" by phone, fax or e-mail) to help your organization develop age-appropriate products, services, and marketing communications; including research, analysis, focus groups, and marketing plans

JOHN RUDE, M.S.
President/C.E.O.
With advanced degrees in both business and gerontology, John Rude has an unusual blend of expertise which spans 30 years of experience working directly with mature adults.

His background is broad. John began his career as Director of Personnel and Education for the nation's largest non-profit health care corporation, then turned his attention to the fitness industry, becoming nationally-respected for his pioneering work helping athletic clubs better understand and attract mature adult exercisers. One of his clients, the Downtown Athletic Club in Eugene, Oregon, won the IHRSA/Keiser 50+ Gold Award in 1996.

John is President/C.E.O. of Age Dynamics Inc., a business that provides expertise in the field of gerontology as it relates to wellness programming, facility design, marketing strategies and communications. ADI has developed wellness centers and award-winning programs for retirement communities, consulting with over 200 clients spanning 40 states.

John is a frequent author for business and professional journals, has been quoted in the New York Times, and is a popular speaker at national conferences. Because he explores the potential side of aging, John is recognized by the fitness/wellness industry as a visionary.

ROBERT M. "ROBIN" TAPPAN, A.A./A.G.S.
Marketing Services
Robin brings over 30 years of national sales and marketing talent to the table. With additional experience in advertising and public relations, as well as in the design and development of both print and electronic media, Robin offers invaluable insights in creating successful, age-appropriate marketing communications.

DAVID WERNICK, M.A., C.S.C.S.
Exercise Programming/Fitness Testing
David has 20 years of experience in the fitness/wellness industry with 12 of those years dedicated to the older adult population. He has held professional positions as a CCRC wellness center director, consultant, personal trainer, adjunct faculty member, and group exercise leader. David obtained his BS degree in Health and Fitness at Springfield College, and his MA in Exercise Physiology from San Diego State. He is certified by the American Council on Exercise (ACE), and the National Strength and Conditioning Association (NSCA).

David has a keen interest in aging, balance and fall prevention. In 2005, he completed the didactic portion of the Balance and Mobility Specialist Instructor Certification Program offered by California State Fullerton and has implemented the FallProof! program to older adults in the Cincinnati area.

SUE LUNA, B.S.
Exercise Programming/Fitness Testing
With an academic degree in Corporate Fitness, Sue brings to Age Dynamics 18 years of experience working with diverse populations in all aspects of fitness and wellness. During her career she has been a personal trainer, group exercise instructor, and fitness director in several settings including corporate fitness. More recently, her professional career has focused on the mature population where she has managed all start-up responsibilities for two senior living communities and overseeing programming design and development.

Her passion for working with the older adult population has inspired her to develop several unique programs that optimize participant’s functional ability and support their lifestyle.

Sue holds several certifications with the American Council on Exercise (Personal Trainer, Group Exercise Instructor, Lifestyle & Weight Management), is certified by Senior Fitness Association as a Personal Trainer, and is certified in CPR and First Aid.

PAUL HOLBROOK, M.S., C.S.C.S.
Exercise Programming/Fitness Testing
Paul has a Masters degree in Gerontology and has worked at the Human Nutrition Research Center on Aging at Tufts University and the Hebrew Rehabilitation Center for the Aged in Boston, Massachusetts. He is a NSCA Certified Strength and Conditioning Specialist and has worked with mature adults for over 12 years.

Paul is the founder of the AgeWell Center in Salt Lake City, Utah, where he targets the mature adult consumer through a comprehensive personal training program designed to compress morbidity and enhance quality of life.

CYNTHIA ADAMS, Ph.D.
Educator/Trainer/Researcher
Cynthia holds a Ph.D. in Life Span Developmental Psychology with a focus on cognitive aging. She is an educator and researcher, specializing in memory and aging. Her research is published in peer-reviewed journals including Journal of Gerontology: Psychological Sciences; Psychology and Aging; and Menopause.

Cynthia is a former Adjunct Assistant Professor at the University of Oregon and is now an Instructor of Psychology at Lane Community College. Her dynamic presentations on "New Views of the Aging Mind" and "Enhancing Your Memory" consistently receive rave reviews from audiences of all ages.
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The following is a brief overview of some of John Rude and his associates' current and past memberships, advisory boards and awards.

AWARDS

e³ Mature Adult Fitness and Wellness Program
IHRSA/Keiser 50+ Gold Award Winner
Good Shepherd Villa Retirement Community
AZHHA Quality First Best Practice Award, 2004
Rockwood Retirement Communities
WAHSA Award of Excellence, 2003 and 2007
Friendship Haven Wellness Center
Design Magazine, National Citation Award 2007

MEMBERSHIPS

International Council on Active Aging (ICAA)
IDEA, The Health & Fitness Source

ADVISORY BOARDS

Total Fitness Sports Medicine Advisory Board
Bally Total Fitness Corporation
National Mature Media Awards Judge
Mature Markets Resource Center
Charter Advisory Board
International Council on Active Aging
Pinnacle Awards Judge
NuStep, Inc.
Charter Advisory Board
National Association of Senior Health Professionals
Author and Editorial Advisor
Retirement Community Business magazine...
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