Age Dynamics - Mature Adult Fitness

1430 Pearl Street
Suite A
Eugene, OR 97401
800-929-2719
541-344-7165
FAX: 541-343-3697
www.agedynamics.com
info@agedynamics.com

With more and more consumers demanding non-traditional strategies for healing, coupled with health care cost containment, it's no wonder fitness and wellness strategies are suddenly taking center stage.

This plays out most dramatically with the inactive and older adult population, the market most often overlooked by the fitness industry. Research has shown that lifestyle behavior is the leading cause of morbidity and premature mortality. Research has also shown that chronic disease responds very favorably to complementary healing practices (moderate exercise, balanced nutrition, de-stress techniques, etc.).

Now is an opportune time for fitness and wellness providers to assert their prevention expertise in a rapidly changing market environment that is eager and waiting to be approached.

Act now! Call us at 1-800-929-2719 or e-mail us at info@agedynamics.com to discover how your business can capitalize on these untapped markets!
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John Rude's ideas on mature adult fitness are well respected throughout the industry. In 1996, his mature adult fitness program won the coveted IHRSA/Keiser 50+ Gold Award.

John developed his e³^TMprogram at the Downtown Athletic Club in Eugene, Oregon. Pronounced "e-cubed" (which stands for exercise, experience, and expedition), the program goes far beyond basic fitness applications by incorporating the core values of maturity.

The e³program includes a thorough evaluation of your club and your current offerings, competitive market analysis, research, staff training, programming, and marketing materials. To add additional value, the program is offered on an exclusive basis to only one club per ADI (Area of Dominant Influence).

THE PROGRAM
The e³ program challenges members to optimize their health and well-being in mind, body and spirit through a variety of educational and experiential opportunities which lead them toward increased social connectedness, continued personal growth and improved wellness. The exercise portion of the program offers a variety of land and water based classes that address strength, flexibility and endurance.

THE LOGO
The e³ logo is copyrighted and trademarked by Age Dynamics Inc. Licensed clubs may use the e3 logo on all marketing and promotional literature, plus t-shirts and other advertising vehicles.

MARKETING SUPPORT
ADI will work in concert with the club to analyze national and local competitive market environments, and to develop strategies, tactics and advertising tools that will attract the desired market segment.

EDUCATION / TRAINING
ADI will provide comprehensive training for all club personnel. For management, department heads and program specialists the focus will be on trends, consumer behavior, marketing and program development. For sales, the emphasis will be on values, motivations and communications. For front line personnel, the emphasis will be on communications.

If you would like to have the e³ program for your club, or if you would like to have Age Dynamics Inc. develop a custom mature fitness program for your organization, please call 1-800-929-2719 or e-mail us today at info@agedynamics.com.
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Age Dynamics Inc. has worked with a wide variety of organizations that serve mid-life and older adults. Please call us today at 1-800-929-2719 or e-mail us at info@agedynamics.com to discuss your needs.

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